Boosted investigative journalism platform visibility with SEO, LinkedIn marketing, and a 6-month growth strategy.
Overview
D2c
Brief Project:
Xposed Files needed strong digital visibility to reach readers, build credibility, and expand its subscriber base. I developed a 6-month roadmap covering SEO, LinkedIn marketing, and audience engagement, ensuring sustainable growth.
Overview
D2C
Brief Project:
Xposed Files needed strong digital visibility to reach readers, build credibility, and expand its subscriber base. I developed a 6-month roadmap covering SEO, LinkedIn marketing, and audience engagement, ensuring sustainable growth.
Problem
Problem:
Weak digital presence and low organic search rankings. Difficulty in reaching professional audiences (decision-makers, journalists, NGOs). Limited content reach and lack of systematic SEO optimization.
Solution:
Executed a 6-month SEO strategy: keyword optimization, backlinks, and technical SEO. Designed and optimized LinkedIn marketing campaigns to reach journalists, NGOs, and policy audiences. Developed content distribution strategy.
Results:
Organic traffic increased by 80% within 6 months. 5X growth in LinkedIn engagement (shares, reactions, comments). Newsletter subscribers grew by 150%. Established Xposed Files as a credible source in its niche.
