Scaled a Premium Denim Brand with AI-driven Campaigns, Generating D2C & B2B Growth.
Overview
D2c
Brief Project:
Blue Horse is a premium denim clothing brand offering shirts, jeans, and casual wear for men, women, and kids.
The brand wanted to launch online at scale, build a strong premium identity, and capture both D2C buyers and B2B retail distributors.
We created a complete go-to-market strategy including brand positioning, AI-generated product visuals, eCommerce storefront, and full-funnel paid campaigns across Meta + Google Ads.
Overview
D2C
Brief Project:
Blue Horse is a premium denim clothing brand offering shirts, jeans, and casual wear for men, women, and kids.
The brand wanted to launch online at scale, build a strong premium identity, and capture both D2C buyers and B2B retail distributors.
We created a complete go-to-market strategy including brand positioning, AI-generated product visuals, eCommerce storefront, and full-funnel paid campaigns across Meta + Google Ads.
Problem
Problem:
Blue Horse had zero online presence and no structured brand identity.
Needed product catalog visuals but had no budget for large-scale shoots.
Targeting premium denim buyers while also building B2B distribution channels was a challenge.
Solution:
Built AI-generated catalog images & hero visuals for premium branding.
Designed eCommerce website with multiple category. Launched Meta & Google Ads campaigns for D2C sales.
Developed B2B funnels to capture distributor/retail store inquiries.
Results:
Achieved ₹40L planned marketing scale with structured paid ads strategy.
Generated dual growth channels: D2C online orders + B2B bulk buyers.
Established Blue Horse as a premium denim brand with consistent identity.
Visual Data
