Boosted brand visibility, improved Amazon sales, and scaled organic reach for a creative travel journaling brand.
Overview
D2c
Brief Project:
Map and Memoir is a creative travel journaling brand encouraging travelers to record and cherish memories. The project involved strengthening their online presence, optimizing Amazon product visibility, and building consistent engagement through social media campaigns.
Overview
D2C
Brief Project:
Map and Memoir is a creative travel journaling brand encouraging travelers to record and cherish memories. The project involved strengthening their online presence, optimizing Amazon product visibility, and building consistent engagement through social media campaigns.
Problem
Problem:
Map and Memoir had limited brand awareness and minimal traction on eCommerce platforms. Organic discoverability was weak, making it difficult to generate consistent sales. Needed stronger engagement on social media to drive direct consumer trust.
Solution:
Optimized Amazon listings for better visibility and ranking. Ran Meta Ads and targeted campaigns to boost eCommerce conversions. Implemented SEO strategy for travel journaling keywords to improve organic reach.
Results:
Achieved higher Amazon ranking → 3x increase in monthly sales. Organic visibility improved with keyword-based SEO, driving steady website traffic. Instagram engagement improved, boosting follower base and content reach.
