Built Amazon store, generated B2B leads, and boosted visibility for a new-age innerwear brand.

Overview

D2c

Brief Project:

Opex is a growing innerwear brand aiming to expand both online sales (eCommerce) and wholesale B2B partnerships.
I developed their Amazon storefront, optimized product listings, and implemented digital lead funnels to drive direct customer acquisition while capturing bulk buyer interest.

Overview

D2C

Brief Project:

Opex is a growing innerwear brand aiming to expand both online sales (eCommerce) and wholesale B2B partnerships.
I developed their Amazon storefront, optimized product listings, and implemented digital lead funnels to drive direct customer acquisition while capturing bulk buyer interest.

Problem

Problem:

Opex had limited online presence and struggled to convert both retail and B2B audiences.
Amazon listings lacked visibility, and inbound lead generation for wholesale was minimal.

Solution:

Set up and optimized the Amazon store for better ranking and conversions
Ran performance-driven campaigns (Meta + Google Ads) for retail buyers

Results:

Amazon sales growth month-on-month (steady lift in orders)
Increased B2B inquiries with qualified wholesale leads
Strengthened dual growth model: retail eCommerce + bulk B2B

Visual Data

Key Highlights

Amazon store setup with optimized listings

B2B leads generated via digital funnels

Consistent retail sales growth on eCom