Increased Quality Leads by 60%
with Optimized Call & Meta Ads
Overview
Healthcare
Brief Project:
Matrutvam Hospital – Women’s Multispecialty, Ahmednagar
We partnered with Matrutvam, a leading women’s multispecialty hospital, to generate high-quality patient inquiries across maternity and women’s health services. The focus was on reducing fake leads and increasing reliable patient calls through advanced ad targeting, call campaigns, and optimized instant forms.
Overview
HEALTHCARE
Brief Project:
Matrutvam Hospital – Women’s Multispecialty, Ahmednagar
We partnered with Matrutvam, a leading women’s multispecialty hospital, to generate high-quality patient inquiries across maternity and women’s health services. The focus was on reducing fake leads and increasing reliable patient calls through advanced ad targeting, call campaigns, and optimized instant forms.
Problem
Problem:
High number of fake leads (≈90%) from earlier campaigns.
Low-quality inquiries wasted time and reduced ROI.
Solution:
Optimized Meta and Google Ads with call campaigns and instant forms
Conversion focused landing pages with precise targeting
Results:
60% increase in quality leads.
Consistent CPL at ₹14 per lead.
Reliable patient inquiries via calls & website forms.
Visual Data
