Reduced Cost Per Lead from
350→63 with Meta Ads Opmization
Overview
AutoMobile
Brief Project:
We partnered with Mahindra Commercial Vehicles to optimize their Meta Ads campaigns. The goal was to bring down the high CPL (Cost Per Lead) while ensuring the quality of leads improved. Through advanced audience targeting, funnel optimization, and ad creative testing, we achieved a remarkable reduction in CPL without compromising lead quality.
Overview
AutoMobile
Brief Project:
We partnered with Mahindra Commercial Vehicles to optimize their Meta Ads campaigns. The goal was to bring down the high CPL (Cost Per Lead) while ensuring the quality of leads improved. Through advanced audience targeting, funnel optimization, and ad creative testing, we achieved a remarkable reduction in CPL without compromising lead quality.
Problem
Problem:
High CPL (₹350+) leading to reduced ROI.
Audience targeting was too broad, generating low-quality leads.
Solution:
Implemented advanced Meta Ads audience segmentation.
Optimized ad creatives.
Results:
Reduced CPL to ₹63 (82% drop).
Achieved higher-quality leads and improved conversion rates.
Visual Data
